Welcome to MavenHouse Marketing! Our professional associates will help you find the right solutions to help your business grow. We leverage a variety of technologies to improve your return on investment for any marketing channel. We accomplish this by making sure we understand your business and then applying a proven methodology to improve results. From web development to e-mail we are the only marketing company you will need.
Every project we take is dealt with in a way that ensures our objectives are in alignment with yours. Your goals become ours. Your business is too important to risk miscommunication. A partner must make sure that they understand the environment that your business is in.
We specialize in integrated solutions including, website development, hosting, content delivery, web 2.0 solutions, e-mail marketing, direct mail, pay per click solutions, paid placement, affiliate management, and custom applications allowing you to efficiently manage ongoing customer communications. If you are looking for a true partner that will help your company grow, give us a call.
Basic Offering
· Web Development and Hosting
· Search Engine Optimization (SEO)
· Search Engine Marketing (SEM)
· Paid Placement Management (PPM)
· Affiliate Marketing
· Viral and Social Marketing
· E-mail Campaigns
· Direct Marketing
· Sales Training and Management
· Personalized web sites
General Definitions
Web Development and Hosting
We will develop, produce, and host your entire website, including customization and provide the ability for you to make changes on the fly.
Search Engine Optimization
Attempts to increase your websites ranking in “organic” (non paid search results) SO that you have a better chance of coming up on the top listings of searches through Google, Yahoo, and other search engines. The search engines use increasingly complex algorithms to determine page ranks. SEO generally has a higher long term value because actual authority is built over time. The best results come from having a user friendly site with relevant content that is then augmented by building legitimate links (back links) and keywords. True SEO is never completed and needs to be managed and routinely evaluated.
Search Engine Marketing
Utilizing a Pay Per Click campaign. This process has the quickest ROI and is a shortcut to drive traffic. Think of pay per click as an immediate way to drive traffic to your website. Successfully managed it can produce excellent campaign oriented results and can be included in an overall long term strategy to help drive qualified visitors to your site.
Paid Placement
This is really the same as traditional marketing and can also be included in SEM tactics. However, paid placement has to do with buying media space on relevant content sites as opposed to search engines. Our programs can include both traditional as well as online media.
Affiliate Marketing
We can manage your affiliate marketing programs and negotiate with content sites to drive more traffic. This is accomplished by developing and managing a cost effective program to place banner ads on other websites but only pay when traffic is delivered.
Viral and Social Marketing
Think of this as “word of mouth” but we will be utilizing websites and a variety of online marketing tools and strategies. This would include things such as blogs, review submissions, articles, etc.
E-mail Campaigns
We can manage and scrub your data, provide list acquisition services, content development, website integration, e-mail distribution, and campaign reporting
Direct Marketing
This is tradition direct mail marketing. We will manage media, art, list management, data acquisition, printing, density mail sorting, and delivery of your marketing campaigns. The added benefit is will back integrate this in to your website and prepare an email campaign along side it.
Sales Training and Management
We have a set of best practices and processes to optimize your sales process. This encompasses; evaluating your current sales process and making sure it is in alignment with your goals. We will analyze your sales plan, your staff, your processes, and your results. We will then create and deliver a customized sales training that will support your management as well as the individual sales staff to increase the teams overall productivity. Training includes customizable templates to respond to e-leads and set yourself apart from your competition, phone training and techniques, evaluation and recommendations in reference to your sales management tools, and effective reporting guidelines so that you can more effectively track your results.