MavenHouse Marketing is 100% focused and dedicated to your business.
We don't play games. No bait and switch. No hidden fees. You'll love our low-pressure style.We will honestly assess your current solutions and make sure they are in alignment with your goals. If you are looking for a partner that understands how to apply creativity, technology, and create solutions to increase your success...look no further and give us a call today!
WEBSITES - SEARCH ENGINE OPTIMIZATION (SEO) - PAY PER CLICK (PPC) - EMAIL AND DIRECT MAIL
PROCESS AND SALES TRAINING - MAVENHOUSE PPC WHITE PAPER
Your website is the core of your entire online marketing program. It is critical that your site is designed from the ground up to help achieve overall business goals. It should be feature rich but designed for the usefulness of your customer. We will make sure that you have a custom, leading edge site, that will help you extend your brand with a world class online presence. From great content, to new technologies, your site will be designed to draw customers in, keep them engaged, and ultimately help you turn browsers in to buyers. We build custom applications around a core of best practices that will make sure your site is recognized by search engines and customers as the most relevant site for them to reference. We can give you an analysis of your current site, or build you one from the ground up. Either way we are confident we can help you to establish and grow the value of your brand online.
design - innovation - content - technology - interactivity - ease of use - video - animation - lead magnet
Don't let your website be lost in the ocean. SEO directly addresses the need for a website to attract new and targeted visitors, who in turn will convert into buying customers.
Fact: About 90% of all new visitors to a web site found it using the major search engines such as Google or, search directories such as Yahoo! Now SEO professionals and specialists alike are closely accustomed to acquiring top-level search engine results for all their clients.
The true definition of Search Engine Optimization (SEO) can be defined as a specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing it's job and it’s not making you money. Effective SEO allows your website to work the way it was intended.
Priority placement and top rankings is a daily, on-going struggle. The SEO field, as a whole, needs to keep up with ever-changing technology and also has to be familiar with other web site marketing techniques such as banner ads, pay-per-click programs and even some offline advertising options.
We perform all of our work using proven strategies and a high level of ethics to achieve the best ranking possible for you. Contact us today for an analysis of your current efforts.
We will operate and report transparently. This means you never have to question what we are doing to provide you the results.
site design - site map - keyword - meta tag - alt tag - link building - content - search engine optimization
If you thought it was “please please call”…you would be wrong.
But if you thought it was a cost effective way to generate leads right away, you are right on the money.
Pay Per Click advertising is a way to make sure your ads are visible when someone is searching for the services and products you provide.
It involves building and managing campaigns through developing and bidding on “keywords” and phrases that customers are likely to use when performing a search. Utilizing long tail searches there may be 1000’s of combinations that we develop.
We also will write all the ad copy for the ads themselves and build high conversion landing pages designed around the goals of your business.
Your ad will be displayed on one of the top spots on the search results page, and each time a customer clicks, you will be charged when the customer clicks on your ad they will be directed to your website or a landing page specific for that campaign.
The goal is to generate leads in a very targeted, cost effective and measurable way.
geospecific - targeted - keywords - a/b cell testing - competitive analysis - measurable - long tail
At MavenHouse we believe in order to get the best results you need to leverage multiple communication channels to get your message across and to improve your overall marketing efforts. All of our campaigns are designed specifically to drive results and leverage different forms of communication with your customers and prospects. E-mail is an efficient and cost effective way to perform drip marketing campaigns and stay in touch with your customers. Campaigns also should be integrated back in to your website so you can maintain continuity with your messaging. This allows leveraging the creative visuals and copy in many different places.
Of course the core of any campaign is data, data, data. After defining your targets and goals we will help extract data and wash it against known profiles of those most likely to take an action for that specific messaging.
Direct mail has not been replaced with e-mail. It has been augmented and studies show that customers react more positively when getting a consistent message through more than one medium. Our creative and data services combine to help you achieve the best possible results in all of your marketing efforts. We can even make it so that when a customer is directed to your site from a campaign, it can greet them personally. Imagine the power of true one to one marketing and actually telling your customers you care about them from the very first interaction.
data and list management - creative - multimedia - cell testing - integrated messaging - high conversion
MAVENHOUSE "EDGE" Sales Process and Management Consulting
'width' is a duplicate attribute name. Line 1, position 37. We focus on 3 unique areas maintaining focus on the customer;
1. Sales Process
2. Sales Technology
3. Sales Training
Our methodology will give you an EDGE and includes the following phases:
· Examine
o Define sales objectives
o Evaluate and document current sales process
§ Lead sources
§ Forecasting methodology
o Evaluate current customer relationship management tools
o Interview sales staff
o Report on results
§ Sales metrics, closing rates, forecast
o Sales Health Report and Prescription
· Design
o Develop sales process flow chart
o Design metrics for effective sales management
o Effective CRM tool recommendations
o Response templates for prospect follow up
· Grow
o Sales training, classroom style
o Coaching
o Cold calling
o Consultative selling
o Customer retention strategies
· Evaluate
o Observe results
o Analyze metrics
o Reinforce key principles and practices
o Adjust processes and tools
The goals of Mavenhouse EDGE:
· Accelerate sales growth
· Improve sales results of individual sales rep and sales teams
· Increase closing rates by improving conversion ratios
· Identify and leverage best practices of sales reps and sales managers
· Reduce ramp-up time for new sales professionals
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MAVENHOUSE MARKETING
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PPC Online Marketing Solutions
Best Practices
Whitepaper
(v 1.0 5/2008)
Contents
PPC (Pay Per Click) Marketing: a Brief Introduction
Step 1: Conversion Goal Defined
Step 2: Conversion Process Analyzed
Step 5: A / B Multivariate Testing
Step 6: Continuous Tweaking, Monitoring Testing and Management
Step 7: Security against Fraudulent Clicks and other ‘Dirty Tricks’
Step 8: Full Reporting back to the Client
PPC (Pay Per Click) Marketing: a Brief Introduction
PPC advertising has been around arguably since the popularization of the Web in the mid to late 90s. But it wasn’t until Google combined its world-class search engine and advanced ad-ranking algorithm into AdWords that the PPC game truly became a blue chip industry.
In short, PPC Advertising enables advertisers to place (usually) small text links next to search engine results on each of the major search engines. For example, do a search on Nike shoes on Google, and all those links in very bold blue at the top and to the right of the search results are paid advertisements.
Figure 1: Paid Advertisements on a Google Search Result
This is Google’s largest source of revenue, and the product that keeps the search engine giant on top. All three major search engines – Google, Microsoft Live, and Yahoo Search have their own version of the paid SERP (search engine results page) advertisement. But Google is by and large the biggest, since it dominates in total searches.[1]
Google also has product called ‘Adsense’ which enables advertisers to leverage Google’s contextual analysis engine to place ads on relevant Web sites throughout the internet. From the advertiser’s perspective on the AdWords console, this is known as the ‘Content Network’. Advertisers must be very savvy to have success with the content network, since there is much less control where an ad will show up.
How Much Does it Cost?
Google (and Microsoft and Yahoo as well) rely on a complex bidding system whereby advertisers bid money on specific keywords. For example, if I wanted my ad to show up every time someone did a search for ‘used cars’, I would place a top bid for $5.00 a click. In other words, what you are telling Google is that you will not pay more than $5.00 per click. This is known as the ‘Cost per Click’ (how much you actually pay Google every time someone clicks your ad). The goal is to get the lowest possible CPC while getting the highest ‘Click Through Rate’ CTR – the number of times that someone clicks your ad divided by the number of times the ad was shown. Google actually uses over 100 different variable to determine what you will pay per click as well as where your ad will rank.
Where Will My Ad Rank?
Great question! Google is constantly changing its ad ranking algorithm. There used to be a time that the highest bidder got the top spot. That’s no longer the case. Google now takes into consideration such variables as relevance of the advertisement copy to the landing page, the quality of the landing page, the CTR (click through rate) of the ad and many many more. In this scenario, it’s very common for the top ranked advertisement to have a very smaller CPC than the ad ranked three or four further down the page. MavenHouse Marketing is always staying on top of Google’s changing algorithm to ensure clients are fully optimized in their campaigns.
So how does an advertiser ensure that he or she is paying the lowest CPC and getting the highest CTR while also making sure that the traffic is converting at the website?
In short: call a professional firm such as MavenHouse Marketing.
MavenHouse PPC Best Practices
MavenHouse Marketing specializes in both site optimization for converting PPC traffic, as well as creating and managing the entire PPC campaign to increase ROI and ensure that every penny spent is optimized to get those conversions flowing.
MavenHouse has a 5-Point Plan that is developed to ensure clients’ PPC campaigns are fully optimized for the highest conversion rate at the lowest cost.
Step 1: Conversion Goal Defined
No PPC campaign can be successful if the website destination is not in tune with the advertising campaign. MavenHouse will first ensure the client has clearly defined the conversion goal of the PPC campaign. Is the client getting lead information? Is the client selling a product? Is this campaign simply a branding effort? Whatever the case, this goal must be clearly defined and agreed upon with the client before any work is to begin.
Step 2: Conversion Process Analyzed
When the customer gets to the site, how easy it for that prospect to fulfill the conversion event the client is paying for? In this day and age, Internet users have no patience for hoops to jump through. Too many steps = lower the chances of success. Confusing navigation = lower chances of success.
MavenHouse carefully analyzes each step in the process and suggests to the client where changes should be made to increase conversion rate. MavenHouse also has a dedicated development team to implement any changes that the client agrees on.
Step 3: Keyword Research
There are a myriad ways to research the correct set of keywords for a specific PPC campaign. The search engines themselves are helpful in generating ideas for keywords that would be a good fit for the campaign. Moreover, there are numerous online services both free and paid that help generate relevant keywords for specific campaigns. In short, MavenHouse has no lack of keywords for any PPC campaign. The real effort comes in optimizing the keyword list by using such tools as:
Negative Keywords—Negative keywords are simply those keywords that you do NOT want your ads to appear for. For example, if a client’s site is selling ringtones, you might want to make ‘free ringtones’ a negative keyword (or use the *wildcard and eliminate all instances the word free) since you are not giving anything away for free. If you do not use this negative keyword, a client’s ad may appear for ‘free ringtones’, and the client will be paying for each click on this ad. If there are no free ringtones at the site, the visitor will quickly leave and the click was wasted. Multiply this by 1000’s of hits a day for each irrelevant keyword, and a client’s budget will quickly be depleted.
Local Keywords—All three major search engines enable you to Geo-target your ad to specific areas. This is absolutely critical for local businesses. If the site is selling cars, there is little value in coming up for ‘used cars’ if the person doing the searching is 3000 miles away. MavenHouse knows how to geo-target each ad, and even ensure that the ad shows up a map right at the search result, so the prospect can simply print the map and come to the lot or go to the site and give his information.
Step 4: Ad Group Creation
It is best to separate a client’s keyword list into pools of ad groups for better management and more granular control over the performance of each keyword. For example, a client might want a specific pool of advertisements for ‘Used Buicks’ or a group for ‘Hybrid Cars’. Either way, it’s best that each group be individually managed. Here, MavenHouse will logically create ad groups depending on the needs of the client. This also gives MavenHouse the ability to set a CPC for the entire group, or set individual CPCs for each keyword.
Step 5: A / B Multivariate Testing
MavenHouse Marketing ensures that each ad copy and each landing page is working to its full potential by performing an elaborate testing of each variable in the PPC campaign system. This works by setting up two variables (two different ad texts for example) and comparing their performance (CTR, CPC). We then dump the lower performing element, and then compare the winner with other variables until ALL variables are the most optimal components of a PPC campaign system. There are no weak links in a MavenHouse campaign.
Step 6: Continuous Tweaking, Monitoring Testing and Management
In a large PPC campaign, there are many moving pieces. MavenHouse is dedicated to always monitoring the campaign and making changes where there is opportunity for further optimization.
Step 7: Security against Fraudulent Clicks and other ‘Dirty Tricks’
It’s an unfortunate reality that all industries face fraud, theft and other deceptive practices. PPC is no stranger to fraud. In fact, those that are out to defraud Google and its advertisers have become quite sophisticated in their techniques. The good news is, so has Google and PPC agencies such as MavenHouse Marketing.
The biggest risk facing advertisers comes from the ‘content network’ where webmasters will get paid for clicks on the advertiser’s advertisement. This is the easiest to combat, since Google can penetrate the source of each click to a significantly deep level and detect fraudulent clicks almost immediately. Google is also good at weeding out the fraudulent webmasters from the beginning.
MavenHouse constantly monitors the traffic coming from works with Google if it discovers questionable traffic. MavenHouse also has its own set of in-house tools to monitor traffic and identify questionable clicks.
Step 8: Full Reporting back to the Client
Many PPC Management firms will simply give the client a long list of numbers and statistics. These are important, but MavenHouse creates reports that are easy for stakeholders to understand. We put the performance in business terms and layout the ROI immediately. MavenHouse clients will always know where their money was spent, and how much return they got for it.
Conclusion
Maven is Expert, and we pride ourselves in high ROI, transparency, state-of-the-art knowledge and—above all—trustworthiness.
[1] Google, Inc. (NASDAQ: GOOG)'s market share in April increased once again, going from 67.25% to 67.90% of all internet searches performed in the U.S.
http://www.bloggingstocks.com/2008/05/15/googles-search-marketshare-inches-forward-in-april/